Key Challenge : Bona Film Group, one of China's largest film distributors and cinema operators, required premium seating solutions for its expanding network of cinemas across China. The group's diverse portfolio includes standard auditoriums, VIP halls, and premium formats such as BONA ONE featuring luxury configurations. Each venue demanded seating that matched its specific positioning — from high-end leather sofas in VIP areas to ergonomic chairs in standard halls.
Solution : FLYA furniture entered into a strategic partnership with Bona Film Group to supply cinema seating across multiple locations. The solution includes :
1. Leather sofa seating — Custom-designed for VIP halls and premium auditoriums
2. Ergonomic standard chairs — Human-body-contoured design for enhanced comfort during extended viewing
3. Couple seating options — Special configurations for pairs and groups
The seating was installed across Bona's locations nationwide, including flagship venues in major cities.
Results : ✅ Premium seating deployed across multiple Bona locations nationwide
✅ VIP leather sofa seating significantly enhanced the luxury cinema experience
✅ Strengthened Bona's position in the premium cinema market
